A Unified Definition of Culture
Katie Sheketoff Katie Sheketoff

A Unified Definition of Culture

At Elevate Labs, we define organizational culture as the set of unwritten rules and shared assumptions that quietly guide how people behave, communicate, and make decisions at work. On a recent trip to Brazil, I saw how if you remove “work” from the equation, the definition works just as well.

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10 Lessons From A Year Of Elevate Labs
Katie Sheketoff Katie Sheketoff

10 Lessons From A Year Of Elevate Labs

Over the past year, I’ve been building Elevate Labs—and learning, often the hard way, what entrepreneurship actually requires. These ten lessons aren’t advice or a playbook; they’re reflections on leadership, endurance, uncertainty, and the people who make the work possible.

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