We elevate your culture to boost performance and retain great people.

Does this sound familiar?

“The team is taxed, and I’m not sure how to fix it without hiring more people.”

“People keep calling out,
and it’s losing us clients.”

“Why does it feel like our departments don’t talk to each other?”

“Everything funnels
up to me. I want managers
to take ownership and make decisions.”

“I need real data,
not just opinions.”

You’re not alone. These aren’t isolated problems.
They’re symptoms of an overstretched culture.

Why does this keep happening?

Organizational culture is the set of unwritten rules and shared assumptions that quietly guide how people behave, communicate, and make decisions at work.

These unwritten rules show up when:

  • Decisions stall because no one is sure who has authority or permission to act

  • Managers apply expectations differently across teams

  • Employees stay silent because it’s unclear what’s safe to say

  • Everything escalates to the top, even small decisions

Over time, this leads to:

  • Higher turnover, especially among your strongest people

  • More call-outs, burnout, and last-minute coverage issues

  • Ongoing conflict that feels personal instead of productive

Creating a strong culture isn’t about pizza parties or gift cards. It’s about making the invisible visible, and then designing it on purpose.

Elevate Lab’s Culture Kit is designed for small and mid-sized organizations that want clarity, consistency, and momentum without adding more to their plate.

Learn more

Why Elevate Labs?

High quality at an accessible cost:

Leveraging proven models that have demonstrated results across industries and sectors, available at a fraction of the cost and at a reasonable scale for a small or medium organization.

Flexible and adaptable for your environment:

Your dedicated Culture Strategist identifies the biggest challenges you’re facing and how to address them, including your company-specific metrics, branding, and resources.

Immediately applicable:

Our products provide clear, actionable next steps. We go beyond dashboards to give you the tools you can use tomorrow to make a difference.

Data-driven integration:

We go deep into the data to connect the dots between Culture Kit products so that you can identify and immediately act on root causes. The products each speak to each other so that the sum is greater than the parts.

Tech + human collaboration:

Our AI tools generate analysis and action steps, and our human Culture Strategists work with you to identify the best ways to move it forward.

With Elevate Labs, HR leaders get a trusted partner who delivers impact without adding to your plate—and organizations get the tools to engage, retain, and grow their people.

Learn More
  • “I would not have done delegation at this stage so easily if I did not do this course. The course is priceless, everything I wanted.”

    July 2025 “Leading High Performing Teams” participant - CEO and founder of a clean energy start-up

  • "The Wayfinder360 forced me to slow down and actually look at the gap between the leader I thought I was and the leader my team experienced. It pushed me toward more intentional communication."

    Wayfinder360 Participant, 2025

  • Marriott International Navigates Industry Challenges with Leadership Development

    NovoEd and Josh Bersin Company
    Featuring programs designed by Elevate Labs founders

  • “I was really into the practical… everyone has a different relationship to management, everyone is in a different industry… This course emphasized strategies that were potentially new to people and broadly applicable, and actionable. I really appreciated that part of the course.”

    July 2025 “Leading High Performing Teams” participant from a national nonprofit

  • "This program reshaped how I see myself as a leader of the future. It’s not just about being in charge; it’s about empowering others, fostering trust, and leading with purpose. [This program] showed me the importance of staying adaptable, being open to feedback, and always prioritizing the well-being and growth of those around us."

    Rocio Tilves Alvarez, Ritz-Carlton Vienna

  • "Not only does Katie bring her top-level creativity, passion, focus, and knowledge to every project, she dives deep... With her skillset to listen to other people, she contributes to the best collaboration."

    Dr. Haley Perlus, Leadership Development Expert and Olympic medalist

  • How Marriott is Driving Consistency in Global Frontline Leadership Development

    Webinar, Brandon Hall and NovoEd
    Featuring Katie Sheketoff, Founder of Elevate Labs

  • "Advice was specific and had examples. Actionable. The philosophy of coaching is one thing. What to do? That is another question and is more important."

    July 2025 “Leading High Performing Teams” participant from an international nonprofit

  • "Story vs. Fact! Love this. Understanding the facts and really using the TREKS system to provide feedback."

    November 2025 “Managing Conflict and Underperformance” participant from a Fortune 500 company.

Meet the Team

  • Katie Sheketoff

    FOUNDER

    Katie Sheketoff has led culture transformative initiatives at organizations like Marriott International, Teach For All, and IREX, where she developed leadership frameworks, advised C-suite executives, and led change across diverse cultural contexts.

    Katie specializes in shaping leadership strategies, building inclusive organizational cultures, and guiding senior executives through complex transitions.

  • David Bonck

    HEAD OF INNOVATION AND DESIGN

    David Bonck is a talent development strategist and designer with over 15 years experience in business and consulting, from the Advisory Board to Marriott International.

    His programs have impacted tens of thousands of people around the world, from entry-level employees to senior executives of hotels and health systems.

  • Shannon Scott

    HEAD OF PROGRAMS

    Shannon Scott is a leader in transformational learning, program design, and leadership development. With over 15 years in public systems and social impact organizations, she has created and scaled fellowships, coaching pipelines, and community learning initiatives that equip leaders to drive measurable change.

    Shannon blends adaptive leadership, Results-Based Facilitation, somatic abolitionism, and healing-centered engagement into experiences that move participants from inspiration to sustained action.

  • Jourdan D’Jalma Garnier

    RESEARCH AND INSIGHTS ASSOCIATE

    With an academic background in Psychology and Statistics, Jourdan D’Jalma Garnier has experience in research, mentorship, service, and non-profit work. Jourdan is committed to creating tools and offering support to make organizations safer and more sustainable.

Creating a strong culture isn’t about pizza parties or gift cards. It’s about making the invisible visible, and then designing it on purpose.

Culture is the strongest lever leaders have—but the one they invest in last.

McKinsey Organizational Health Index, 2023

When people challenges show up, most organizations reach for surveys, training, or coaching. Those tools can help — but on their own, they rarely change the day-to-day experience of work.

The Culture Kit is a practical system that helps organizations surface those rules, align leaders around shared expectations, and translate insight into action over time.

It’s designed for small and mid-sized organizations that want clarity, consistency, and momentum — without adding more to their plate.

Learn more

Why Elevate Labs?

High quality at an accessible cost:

Leveraging proven models that have demonstrated results across industries and sectors, available at a fraction of the cost and at a reasonable scale for a small or medium organization.

Flexible and adaptable for your environment:

Your dedicated Culture Strategist identifies the biggest challenges you’re facing and how to address them, including your company-specific metrics, branding, and resources.

Data-driven integration:

We go deep into the data to connect the dots between Culture Kit products so that you can identify and immediately act on root causes. The products each speak to each other so that the sum is greater than the parts.

Tech + human collaboration:

Our AI tools generate analysis and action steps, and our human Culture Strategists work with you to identify the best ways to move it forward.

With Elevate Labs, HR leaders get a trusted partner who delivers impact without adding to your plate—and organizations get the tools to engage, retain, and grow their people.

Learn More

Immediately applicable:

Our products provide clear, actionable next steps. We go beyond dashboards to give you the tools you can use tomorrow to make a difference.

Why Elevate Labs?

High quality at an accessible cost:

Leveraging proven models that have demonstrated results across industries and sectors, available at a fraction of the cost and at a reasonable scale for a small or medium organization.

Flexible and adaptable for your environment:

Your dedicated Culture Strategist identifies the biggest challenges you’re facing and how to address them, including your company-specific metrics, branding, and resources.

Immediately applicable:

Our products provide clear, actionable next steps. We go beyond dashboards to give you the tools you can use tomorrow to make a difference.

Data-driven integration:

We go deep into the data to connect the dots between Culture Kit products so that you can identify and immediately act on root causes. The products each speak to each other so that the sum is greater than the parts.

Tech + human collaboration:

Our AI tools generate analysis and action steps, and our human Culture Strategists work with you to identify the best ways to move it forward.

With Elevate Labs, HR leaders get a trusted partner who delivers impact without adding to your plate—and organizations get the tools to engage, retain, and grow their people.

Learn More