10 Lessons From A Year Of Elevate Labs
Katie Sheketoff Katie Sheketoff

10 Lessons From A Year Of Elevate Labs

Over the past year, I’ve been building Elevate Labs—and learning, often the hard way, what entrepreneurship actually requires. These ten lessons aren’t advice or a playbook; they’re reflections on leadership, endurance, uncertainty, and the people who make the work possible.

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Culture Isn’t Just a Vibe
Katie Sheketoff Katie Sheketoff

Culture Isn’t Just a Vibe

Organizational culture is the amalgamation of stories. It’s the silent ways of working and unspoken norms that permeate how we interpret the work we do and how we do it. It affects how we make decisions, how we communicate, and how we prioritize. And it’s critical to achieve the results we want in an organization.

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Elevate Labs’s Theory of Leadership
Katie Sheketoff Katie Sheketoff

Elevate Labs’s Theory of Leadership

The way we’ve traditionally thought about leadership is flawed, at least for this moment in time. The gravitas and omnipotent leader is a thing of the past; in its place is transparency, vulnerability, and humility. As we looked at what sets apart leaders who are thriving in this moment from those perpetuating the status quo, we noticed 3 critical actions that leaders take:

  1. They build awareness of themselves and their environment, able to cut through the noise to pinpoint the truth in a situation.

  2. They develop alliances with others similar and different to generate progress.

  3. They take action for change, even when there’s no right answer, and experiment and iterate until they get it right.

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